SaucyDish is a personal catering service offering an inspired menu of delicious, high quality food selections for meetings, events and social gatherings. The SaucyDish brand could be descibed as personal, intimate, saucy, and organic. The menu, infused with spices from Mexican cuisine, reflects the culinary artistry of the owner and product offering of SaucyDish Catering. Targeting business and private events, the SaucyDish brand presents itself in a clean modern fashion.
The identity design of SaucyDish provided an opportunity for a mark that could be controlled on various output mediums. A mark was created to reflect the brand’s culture of organic, saucy and savoury menu offerings. Unique in its execution, the mark provides the brand with a memorable personality of quality and simplicity, allowing its use within various environments. The brand experience becomes one of pleasurable decadence, reflecting the catering services aimed at both business and private client markets in a formal but approachable manner which says 'food can be fun'!
The high quality services and comfortable, relaxed personality became the hallmark for the stationery. Often introduced as the first point of contact, the business card introduces the personality of Saucy Dish for that all-important first impression. Understated elegance, simplicity with a dash of added spice, the identity is served up reinforcing the approachability of everything SpicyDish stands for and the employees who represent it.